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Shelby Stephens

Shelby Stephens

Shelby is a techstars alum, a mentor for several accelerator programs, and is the founder & CEO of GrowthMatch where he helps B2B companies hire fractional growth teams.

Content Operations: The Key to Scalable and Efficient B2B Marketing

As B2B marketing leaders seek to scale their content efforts, managing the complex, multi-channel processes of content...

How Thought Leadership Marketing Agencies Drive Brand Authority in 2025

In the competitive business landscape of 2025, brand authority is more critical than ever. Consumers don’t just buy...

Understanding Content Operations (ContentOps): A Crucial Capability for Your Organization

In today's noisy and fast-paced business landscape, Content Operations, or ContentOps, has emerged as a critical...

How to Make Something People Want to Pay For

Introduction As an entrepreneur, you get lots of generalized advice that’s easy to agree with but hard to follow,...

How to Make a Great Interview Video: A Guide to Creating Thought Leadership Videos

Creating Effective Thought Leadership Videos for B2B Businesses GrowthMatch has worked with B2B CEOs, founders, and...

How to Hire a Content Marketer

Introduction If you’re looking to grow your business, it may be time to hire a content marketer to support your...

The Top Growth Marketing Mistakes Tech Companies Make (and how to avoid them)

Introduction This month, we wanted to dig into the top growth marketing mistakes that tech companies commonly make. So,...

How to Hire a Growth Marketer

Introduction Growth marketing is a hot topic right now, but it’s not as simple as hiring someone who knows a few...

The Simple Path to Faster Growth: How to Run Growth Experiments for Startups

Growing your business comes down to a single element that you may not be fully leveraging: well-defined growth...

Learn how to create powerful messaging for your startup

Positioning your tech company’s brand is one of the most important elements impacting your ability to build revenue,...