Choosing the Best Content Operations Platform for Your B2B Business
What is a Content Operations Platform?
A Content Operations (or ContentOps) platform is a centralized system that helps businesses manage the entire content lifecycle—from planning and creation to distribution and performance tracking. Designed to streamline workflows and improve team collaboration, these platforms offer a range of functionalities, including project management, content scheduling, automated workflows, and analytics.
For B2B companies, a ContentOps platform is essential for scaling content production, maintaining consistency across channels, and ensuring that all team members—from writers to designers to managers—are aligned on goals and timelines.
Comparison of Leading ContentOps Platforms
When it comes to selecting the right platform for your business, it’s important to understand the key features each option provides and how they align with your company’s content needs.
Today, the best way to setup a ContentOps platform is to integrate several different tools to cover the full range of functionality required to run ContentOps efficiently.
Below are some of the most popular Content Operations platforms available today:
1. Airtable
Key Features: Flexible database capabilities, customizable content workflows, collaborative features for team communication.
Best For: Small to medium-sized businesses looking for flexibility and customization in content management.
Unique Strength: Its spreadsheet-like interface is intuitive and easily adaptable to various workflows.
2. CoSchedule
Key Features: Content calendar, social media integration, team collaboration tools, and real-time project tracking.
Best For: Marketing teams that need a robust content calendar and want to manage both content creation and distribution from a single platform.
Unique Strength: Its focus on marketing content, providing tools for campaign planning and social media publishing.
3. Asana
Key Features: Workflow automation, project management, content assignment tracking, and reporting dashboards.
Best For: Larger teams with complex content projects that need granular task management and visibility across departments.
Unique Strength: Highly scalable and perfect for organizations needing to manage complex projects with numerous dependencies.
4. Contently
Key Features: Workflow automation, built-in content marketing strategy tools, talent network for outsourcing, and detailed content performance analytics.
Best For: Enterprises needing end-to-end content solutions, from strategy to execution and performance measurement.
Unique Strength: Provides access to a freelance network, making it easy to scale content production by outsourcing.
5. Monday.com
Key Features: Content workflow templates, visual project tracking, automation, and integrations with other platforms like Slack and Google Drive.
Best For: Teams that value visual project management and need a highly customizable workflow for managing content production.
Unique Strength: Its visual dashboards and customizable templates make it ideal for marketing teams that need to track complex workflows across channels.
Benefits of a Content Operations Platform for B2B Companies
For B2B companies, setting up a ContentOps platform offers several key benefits that improve efficiency, collaboration, and scalability:
1. Improved Collaboration:
Content Operations platforms centralize all content-related tasks, making it easier for cross-functional teams (marketing, product, sales) to collaborate. Everyone can access the same platform to track progress, share feedback, and stay aligned.
2. Increased Efficiency:
These platforms automate repetitive tasks such as content approvals, publishing, and distribution. By using automation, teams can reduce manual workloads and speed up production timelines.
3. Scalability:
As a business grows, so does its content needs. A ContentOps platform enables companies to scale their content production without sacrificing quality or consistency. Built-in workflows help manage increasing volumes of content with ease.
4. Content Consistency:
With governance features, these platforms ensure that every piece of content adheres to the company’s brand guidelines, ensuring consistent messaging across all channels.
5. Performance Tracking:
Detailed analytics and reporting features allow teams to track content performance in real-time. This makes it easier to assess the ROI of content marketing efforts and adjust strategies based on what works best.
Checklist: What to Look for in the Best Content Operations Platform
When evaluating content operations platforms, here’s a checklist of features to consider:
Content Architecture: Does the platform centralize all of the rich structural information required to run ContentOps, including your audiences, solutions, content pillars and content topics?
Knowledge Capture: Does the platform make it easy to capture knowledge and expertise from your top subject matter experts, which serves as the source material for creating excellent content?
Content Library: Does the platform make it easy for anyone on your team to self-serve access the content they need for any purpose, at any time?
Generative AI: Does the platform offer built-in generative AI capabilities to give you and your team the ability to create polished content in one click?
Workflow Automation: Does the platform offer customizable workflows that automate repetitive tasks like content approval, publishing, or updates?
Content Calendar: Does it provide a clear, visual calendar for scheduling and tracking content across multiple channels?
Collaboration Tools: Are there built-in tools for cross-team collaboration, such as file sharing, commenting, and real-time updates?
Integrations: Does it integrate with other platforms your team uses, like CMS, email marketing tools, or analytics platforms?
Performance Analytics: Are there robust analytics and reporting features that allow you to track content performance, engagement, and ROI?
Governance and Compliance: Can the platform enforce governance policies, ensuring that all content follows brand and legal guidelines?
Scalability: Is the platform capable of growing with your business and handling increased content production as your team expands?
Ease of Use: Is the interface user-friendly and easy for your team to learn? Does it offer customer support or onboarding resources?
Schedule a Demo Today
Are you ready to streamline your content workflows and improve team collaboration? Schedule a demo to see how our ContentOps platform can help you automate workflows, manage content more efficiently, and scale your B2B content production.
