How ARC Boosted Its Brand with GrowthMatch's ContentOps Platform
Streamlined ContentOps Leads to Big Boost in Brand Awareness
“GrowthMatch just takes care of things. Their professionalism, preparation, and delivery are unmatched. I’m always excited to see what they create next!”
— John Russo, Founder, Architectural Resource Consultants (ARC)
Highlights
- Enhanced brand visibility on LinkedIn, with increased engagement and feedback.
- Seamless collaboration between GrowthMatch and ARC’s SEO team.
- Positive client and industry feedback on new content strategy.
- Streamlined content operations, saving significant time for ARC’s team.
Outcomes
- 10x increase in video content production
- Consistently turned 1 hour/month of their subject matter experts' time into an entire month of content
- Video content is professional and polished
- Huge time reductions across the entire content operations cycle
The Company
Architectural Resource Consultants (ARC), based in Southern California, is a trusted partner for architects and builders, offering precision drafting and architectural support services.
Founded in 1997 by John Russo, a licensed architect with over four decades of experience, ARC provides technical expertise and a collaborative approach to meet the evolving needs of the construction industry.
The Challenge
Despite decades of success, ARC faced a common challenge: staying top-of-mind with clients. "We’d hear, ‘I wish I thought of you for this project!’" Russo explains.
Competing for visibility in a crowded industry, ARC had an active presence on LinkedIn but struggled to leverage video content effectively.
They also sought to better integrate their social media efforts with their ongoing SEO strategies.
Without a streamlined approach or professional-grade content, ARC risked losing out on opportunities to showcase their expertise and maintain a strong industry presence.
The Solution
GrowthMatch entered the picture, offering a game-changing ContentOps platform that could quickly help ARC ramp up their content, including video. "The professionalism was apparent from the first interaction," Russo recalls.
In conjunction with the GrowthMatch ContentOps platform, GrowthMatch provided a Manged Content Stream, guiding ARC through the entire ContentOps cycle every month. This included content topics, content planning, producer-led content recording, and total post-production support through content distribution.
"GrowthMatch’s organization and attention to detail were impressive," Russo says. "They even worked directly with our other consultants, which enhanced our overall strategy."
The Results
The partnership with GrowthMatch delivered immediate results:
- Increased Engagement: Feedback on LinkedIn posts surged, with clients and industry peers praising ARC’s new content.
- Stronger Presence: Russo noticed clients mentioning ARC’s visibility, solidifying their place as a thought leader in the field.
- Streamlined Operations: With ContentOps streamlined on GrowthMatch, the ARC to focus on their core business.
"People noticed," Russo states. "The feedback confirmed this strategy worked—it keeps us on the radar."
“GrowthMatch makes you look good in front of your audience. The content helps establish thought leadership while keeping your brand top-of-mind.”
— John Russo, Founder, Architectural Resource Consultants (ARC)
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