The Company
BigCo was founded by experienced software and media professionals with a passion for leveraging SMS to enhance customer relationships.
After a successful exit from a loyalty software startup acquired by Oracle, the team built a platform to transform SMS into a multi-functional channel for brands.
BigCo helps organizations develop personalized engagement strategies that promote long-term customer retention and loyalty, with an emphasis on authenticity and brand identity.
The Challenge
As a small organization focused primarily on product development, BigCo lacked the bandwidth and expertise to implement a consistent marketing strategy.
Without a dedicated marketing department, their efforts to build awareness and drive engagement were limited, creating challenges in connecting with their target audience.
The need for high-quality, non-salesy content became increasingly urgent as they sought to position themselves as a leader in the SMS engagement space.
The Solution
GrowthMatch provided a seamless, high-impact video production service that aligned perfectly with BigCo’s tone and voice.
With GrowthMatch’s guidance, BigCo was able to implement a scalable content strategy centered around professional video content for LinkedIn.
The process was low-touch, requiring minimal involvement from BigCo’s team, allowing them to focus on product development.
GrowthMatch’s expert production, strategic advice, and ability to quickly grasp the nuances of BigCo’s business created a reliable partnership that unlocked new growth opportunities.
The Results
In just 60 days, BigCo saw a dramatic increase in brand engagement, resulting in over 20 meetings per week.
The video content produced by GrowthMatch quickly became a valuable tool, resonating with BigCo’s network and creating meaningful conversations.
BigCo’s professional connections provided positive feedback, validating the effectiveness of their new strategy.
GrowthMatch’s ability to package content in a way that made BigCo look larger than it was helped attract new business and build trust with potential partners, setting the stage for long-term growth.
