The Company

Signal Brand Innovation is a boutique brand strategy consultancy specializing in helping mid-sized organizations (typically between $10 million and $100 million in revenue) align their brand strategy with their business objectives.

Under the leadership of CEO and Chief Strategist Cheryl Farr, Signal’s mission is simple yet profound: empower organizational leaders to recognize and leverage their brand as an invaluable business asset—inside and out.

Boasting decades of experience and a portfolio ranging from hospitality and higher education to B2B tech, Signal Brand Innovation works closely with C-suite executives who are seeking more than just a fresh logo—they need a brand-driven vision that galvanizes their teams and propels them toward their next level of growth.

The Challenge

Despite Cheryl’s decades of expertise, many prospective clients still viewed “brand strategy” as a purely visual exercise—like choosing new colors or updating a logo. Cheryl knows that a brand is truly about the story, values, and strategic alignment that unite an organization and distinguish it in the marketplace.

Signal Brand Innovation needed to communicate this bigger picture in a consistent, compelling way. Yet Cheryl felt uncertain about creating regular video content on her own. She wanted:

• Confidence On-Camera: A reliable feedback loop to help her refine her messaging and delivery.
• Consistent Content Output: A structured process to keep videos coming at a regular cadence.
• Expert Production and Editing: She didn’t have time (or interest) to figure out lighting, audio, and post-production details.

She looked at do-it-yourself options and fully produced one-off videographer projects but struggled to find a middle ground—something that combined expertise, efficiency, and true partnership.

The Solution

Cheryl discovered GrowthMatch through a professional referral. Intrigued by its unique “done-with-you” approach, she decided to give it a try.

Here’s how GrowthMatch is helping Signal Brand Innovation transform its own brand-building:

Regular Filming Sessions
GrowthMatch's Managed Content Stream gives Cheryl recurring, standing appointments for content recording, ensuring Cheryl stays on track with consistent content creation. This eliminates guesswork and protects her time.

Hands-On Coaching
Each session comes with an expert Producer to coach Cheryl on on messaging, delivery, and storytelling. GrowthMatch offers real-time feedback on camera presence, enabling Cheryl to quickly build her confidence.

Efficient Production & Editing
GrowthMatch handles all the “behind-the-scenes” work—from trimming and titling to finalizing assets for social media. This keeps Cheryl free to focus on her core expertise—helping clients build powerful brands.

Actionable Insights
As Cheryl’s on-screen comfort grew, GrowthMatch encouraged her to share deeper stories. This revealed new ways to educate her audience about the strategic importance of brand leadership—leading to stronger thought leadership.

The Results

Over her first twelve months of using GrowthMatch, Signal achieved a dramatic transformation in both digital engagement and business outcomes:

LinkedIn Impressions Up 745%
By consistently delivering value-driven video content, Signal’s social presence has exploded. Prospective clients come away with a clear sense of what brand-driven leadership actually looks like.

Post Engagement Up 1,500%
Cheryl’s videos spur lively conversations, shares, and reactions—positioning Signal Brand Innovation as the go-to authority for organizations seeking holistic brand alignment.

More Inbound Referrals & Quality Leads
After watching Cheryl’s videos, potential clients reach out knowing exactly what to expect. At the same time, former customers and colleagues now refer work far more frequently, citing Cheryl’s compelling social media presence.

Elevated Market Position
Gone are the days when people asked for simple “logo refreshes.” Thanks to these regular videos, prospects understand that Signal Brand Innovation focuses on bigger-picture brand leadership—making for higher-value engagements.