Marketing Agency

$$$ Expensive
Marketing agencies often come with high fees that can strain your budget.

Not specialized
Many marketing agencies lack industry-specific knowledge, making their content less relevant and engaging.

Do It Yourself

Time consuming
You aren’t in business to run a complex ongoing content creation machine. Your time and focus is better spent selling new clients and servicing existing ones.

Lack specialized skills
Even if you did have the time, it’s likely you don’t have the diverse skills and expertise required for effective thought leadership content creation.

Full Time Employee

$$$ Expensive
Hiring a full-time employee can be costly, especially when you factor in benefits and other expenses.

You must manage
With a full-time employee, you're responsible for their day-to-day management and ensuring they stay on task.

Not specialized
A single employee may lack the diverse skills and expertise required for effective thought leadership content creation.

Assemble & Manage Your Own Team

You must manage
Assembling your own team requires time and effort to manage, taking you away from your core business.

More expensive
Hiring multiple specialists can quickly become costly, especially when considering talent vetting and onboarding.

No team chemistry or vetting
Newly assembled teams may lack the chemistry and synergy needed for efficient collaboration and content creation. Finding and vetting the right talent can be time-consuming and challenging, with no guarantee of success.